A priority list
What to do first, second and not at all.
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A marketing strategy for your business, before you spend a dollar.
Website, SEO, Maps, Facebook, Instagram. You do not need all of it at once, and doing them in the wrong order wastes money. We tell you what to do first, what it should cost and what to expect back.
- Included with the Full growth plan
- Free audit, no obligation
- Reply within one business day
- Auditwhere you stand
- Planwhat comes first
- Launchin the right order
- Measurecalls and jobs
One page. One plan.Illustration
The cost of waiting
Random marketing produces random results.
A logo here, a boosted post there, a website nobody updates. Each piece costs money and none of them work together. After a year there is nothing to show and no way to tell what, if anything, helped.
A strategy fixes the order of operations. It tells you where your next customer is most likely to come from and puts your budget there first.
Check where you stand, freeWhat you get
Three results we work toward.
A budget you can defend
What each channel should cost and why.
Targets to hold us to
Numbers we agree on before work starts.
What is included
Everything done for you.
No hidden extras. If it is on this list, it is in the price.
Full online audit
Website, Google profile, rankings, reviews and social, scored.
Competitor review
What the three businesses beating you are doing differently.
Customer and offer definition
Who you want more of, and what will make them act.
Channel plan
Which channels to use, in what order, and which to ignore.
Budget and forecast
Recommended spend and realistic expectations.
90 day roadmap
Week by week actions with owners.
Tracking plan
How calls, forms and jobs will be measured.
Brand and message guide
The words and look that stay consistent everywhere.
Walkthrough call
We go through the plan together and answer every question.
Pricing
What it costs.
Clear starting prices, a fixed quote in writing, and lower prices when you commit for 6 or 12 months. See all pricing.
All four · save $250
Full growth
from $750 / month
- Local SEO, SEO, Facebook and Instagram
- One plan across search, Maps and social
- Marketing strategy included
- Everything in your dashboard, in one place
Local and just starting out? If you can’t afford these prices yet, please reach out directly. We will do our best to help you get going on your entrepreneurship journey.
Reach outHow we compare
What you get with us, side by side.
How we work compared with what is common in the industry.
| Many agencies | Vertica | |
|---|---|---|
| The plan | A slide deck you never open again | A written 90-day plan with targets we report against |
| Cost | Billed as a separate project | Included with the Full growth plan |
| Reporting | A monthly PDF, if you ask for it | A live dashboard, refreshed every day |
| Contract | 12-month lock-ins are common | Month to month, save if you choose to commit |
| Your accounts | Often set up in the agency’s name | Always in your name, we are added as managers |
| What was done | Hard to see what actually changed | A change log of every key change |
| Who does the work | Passed between account managers | The person you talk to does the work |
Step by step
How it works, from first call to results.
The plan is delivered in about two weeks. It is yours to keep, whether or not you hire us to carry it out.
- Day 1
Listen
A conversation about your business, margins, capacity and the customers you want more of.
- Week 1
Audit
We review everything customers can see about you online and benchmark it against competitors.
- Week 2
Plan
A written plan with priorities, budget and targets. Short enough to actually read.
- Week 2
Walkthrough
We present it, adjust it with you, and agree on what happens first.
- Your choice
Execute
We carry it out, or hand it to you or your team to run.
How we prove it
Results you can check yourself.
We agree on what success looks like before we start, then report against it every month. The numbers come from your own Google and Meta accounts, and your dashboard refreshes them every day, with a change log of every key change we make.
What we report on
- Leads per monthagainst the agreed target
- Cost per leadby channel
- Booked jobstracked with you
- Revenue from marketingwhere you share job values
Is it for you
An honest fit check.
A good fit if
- You are about to invest in marketing and want to get the order right
- You have tried several things and cannot tell what worked
- You want one plan instead of five disconnected vendors
Probably not if
- You already have a working plan and only need hands to execute
- You want tactics without measuring results
Questions
Marketing strategy: common questions.
Do I have to hire you to carry out the plan?
No. The plan is yours. Many clients do ask us to run it, but there is no obligation.
How is this different from the free audit?
The free audit shows where you stand today and the biggest fixes. The strategy is a full plan: channels, order, budget, targets and a 90 day roadmap.
What will it cost?
Strategy is included with the Full growth plan (from $750 a month). On its own it is quoted after a short call, because a one-person trade and a multi-location clinic need different depth.
How do you set targets?
From your numbers: average job value, how many jobs you can take on and what a new customer is worth. Then we work backwards to leads and budget.
Free audit
Stop guessing where to spend.
Tell us about your business. We will record a short video showing where you stand on Google today and what we would fix first.
- Free, no obligation
- Reply within one business day
- No sales call unless you want one